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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever ...
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In ...
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You'll understand how to ...
"Coaching is the universal language of learning, development, and change."
Imagine a workplace without fear, stress, or worry. Instead, you're acknowledged as a valued ...
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced ...
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Consumers ...
The Persuasion Code
Capture, convince, and close-scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject ...
Here's to the business leaders, the business owners, the entrepreneurs, the innovative marketers, the CMO's and CDO's of this world... the ones ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
All businesses have customers, but how many of them deliver unforgettably good customer service
Customer experience expert and author John R. DiJulius reveals the hidden ...
Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.
A story explains who you ...
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want ...
