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Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble ...
Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.
Each year, sales professionals leave billions of dollars on the table ...
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today ...
SHORTLISTED: Business Book Awards 2021 - Sales & Marketing
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always ...
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.
Brand management and development ...
Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com!
Salesforce.com For Dummies, 7th Edition gives you an edge ...
Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansion
Industry analysts report that up 70- 80 ...
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct ...
Shortlisted for the 2020 Business Book Awards
Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush ...
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
The social media secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of social media for ...
Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.
Defcon 1 Direct Selling is the ...
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence ...
