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In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing
The ...
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What's the connection between thought leadership ...
Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what ...
The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early ...
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of ...
Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the ...
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a ...
New Customers Are Waiting...Find Them On Facebook
Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage ...
Buzzfeeed News Senior Reporter Lam Thuy Vo explains how to get, process, and analyze data from the social web in meaningful ways with the Python ...
Create a YouTube channel that draws subscribers with top-notch content
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies ...
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive ...
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital ...
Winner of the TAA 2017 Textbook Excellence Award
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media ...
Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways ...
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing ...
