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Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and ...
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla ...
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller ...
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organisations need to become more and more customer ...
Build products that create habits - and get your customers hooked
Why do some products capture our attention while others flop? How do technologies hook us ...
The most important brands in the world make us feel something They do that because they have something they want to change. And as customers ...
