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How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn't necessarily the ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
Are you ready to supercharge your sales?
When it comes to growing a business, it's no longer about what you sell, but how you ...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the ...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of ...
Step up to the mic and unleash your inner host with Podcasting For Dummies
Ever wonder what it takes to get your very own podcast ...
Are you ready to go from unnoticed to unstoppable? The Revised and Expanded Edition of From Invisible to Icon is a guidebook for anyone seeking ...
How to deliver advertising that grows your brand. Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand ...
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is ...
Automate your Customer Success efforts to reduce churn and increase profits
In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals ...
Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms
Content and Copywriting: The Complete Toolkit for Strategic Marketing is ...
