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The bestselling author of Duct Tape Marketing shows how to get your customers to do your best marketing for you.
The power of glitzy advertising ...
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm ...
With expert and updated coverage of the Future of Financial Advice (FoFA) reforms (including the accountants' exemption), superannuation changes, ASIC guidance, recent compliance and regulatory ...
An up close look at an investment strategy that can handle today's uncertain financial environment Market uncertainty cannot be eliminated. So rather than attempt ...
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Catching Digital is a practical guidebook for business owners and managers to find smarter pathways for doing better business in the Digital world. Learn to ...
How often do you get to the end of another long and frantic day and wonder why so many important things didn't get finished ...
The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire ...
Complexity is slowing companies down, costing them on average 10% of their profits. Based on cutting-edge research, this practical 'how to' guide will show businesses ...
Time-pressed, professionals looking for practical guidance to shape their current or future safety programs should use this book. Pre-Accident Investigations: An Introduction to Organizational Safety ...
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies ...
Why do otherwise brilliant and successful leaders fail? How can you prevent your own career "train wreck" by learning from their experiences? This book distills ...
Consistently ranked as one of the world's wealthiest men, as well as one of the most controversial founders and CEOs in history, businesspeople of ...
As corporations and governments become more litigious and risk averse, international risk management becomes more complex. Corporate Security in the Asia-Pacific Region: Crisis, Crime, Fraud ...
Master MINITAB, the leading software package used in industry for quality and process improvement with the MINITAB HANDBOOK: UPDATED FOR RELEASE 16. This book illustrates ...
