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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly ...
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers ...
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert
Techniques and best practices for search engine optimization are constantly evolving. This ...
Fascinating stats...useful tips...entertaining topics. Did you know that to make a task seem easier, all you have to do is lean back a ...
Dealing effectively with uncertainty requires today's project manager to be familiar with a broad spectrum of strategies, encompassing both 'hard' and 'soft' methods. This ...
Auditing and Assurance Services takes a business risk approach - the standard in audit practice that has been incorporated into both national and international auditing standards ...
Are You Scaring Your People into Mediocrity? All leaders want to outperform, outsell, and outin-novate the competition. And most teams are fully capable of doing ...
This is the latest edition of the bestselling "bible" of project management. This Tenth Edition maintains the streamlined approach of the prior editions while moving ...
A well-crafted performance plan has the power to dramatically impact a company's bottom line by increasing efficiency and effectiveness in the workplace. This uniquely ...
As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very ...
In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and ...
The ever expanding market need for information on how to apply project management principles and the PMBOK contents to day-to-day business situations has been met ...
