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Stuck in a career rut? Maybe you're itching to broaden your skills and take on new challenges. Or perhaps you're eyeing a management ...
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the ...
This work is a business communication title written specifically for university students. Written from a theoretical perspective, it presents major developments in the field, illustrates ...
An innovative, new approach to risk assessment and management that will help you uncover countless opportunities for your company If a business wants to be ...
While scores of strategic management books have been written, many books fail to take into consideration the influences that shape and constrain managers' ability to ...
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion ...
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
In this new and accessible text, du Toit examines the transformational power of coaching and challenges given assumptions about the field by subjecting the received ...
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in ...
In order to succeed in today's competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn ...
