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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more ...
The bestselling author of The Millionaire Next Door reveals easy ways to build real wealth With well over two million of his books sold, and ...
Do you know exactly what people do when they use your website, web app, or mobile app? Or how much your app contributes to the ...
The two most important words Harry Markowitz ever wrote are "portfolio selection." In 1952, when everyone in the stock market was looking for the next ...
As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of ...
Why are some global financial crises more difficult to recover from than others? What steps are necessary to insure that recovery is initiated and financial ...
The key to successful project control is the fusing of cost to schedule whereby the management of one helps to manage the other. Project Control ...
The All-New, Up-to-the-Minute Guide to Facebook(R) Marketing: Better Techniques, Better Results! In this completely revised book, top Facebook marketer Justin R. Levy shows how ...
Deborah Tannen looks at the role played by talk 'from 9 to 5', focusing in particular on the differing conversational rituals that typify men and ...
The Project Management Book addresses the real-life scenarios and issues that anyone responsible for managing a project is likely to face on a day to ...
