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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as ...
Spread your message instantly and easily - even on a shoestring budget. "In a world that seems to be overpopulated with social media experts, Heather is ...
THE NEW YORK TIMES BESTSELLER!How one tenacious company found the drive to succeed--on a global scale
In the early 1980s, Caterpillar, Inc. lost one ...
Agile Project Management in easy steps defines agile projects and then examines the typical components of such a project and the appropriate approach to project ...
In recent years, computers have learned to diagnose diseases, drive cars, write clean prose and win game shows. Advances like these have created unprecedented economic ...
Learn how to make your company more efficient, increase customer value with less work and make better use of your organisation's resources by implementing ...
Written by one of the foremost experts on the business cycle, this is a compelling and engaging explanation of how and why the economic downturn ...
Jim O'Neill, one of the most influential economists today, shares his insights on how and why he developed one of the most compelling economic ...
When Jill Geisler was appointed to news director of her local station at the age of 27, her senior managerial experience was limited to a ...
A company begins exploration of future operations in a remote and rural area of a poor, but resource-rich country. The communities in this area welcome ...
Answers that will get you hired--from the bestselling interview guide, now completely updated!
In today's job market, there are thousands of qualified candidates battling ...
This is the definitive guide to professional behavior. Whether you're eating lunch with a client, Skyping with your boss, or meeting a business partner ...
In the Second Edition of the successful book, The Truth About Getting the Best From People, Martha Finney shares over 60 proven principles for achieving ...
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM ...
