PublishedGingko Press, April 2016 |
ISBN9789881468741 |
FormatSoftcover, 272 pages |
Dimensions28.6cm × 21.6cm |
Illustrations on package design are vital; they not only help to sell the packaged product, but they're also an unparalleled force for building the company's brand, ensuring visibility in a highly competitive market. This book explores varying types of illustration and how it's best used in packaging design to convey the concept of the product.