Cover art for Happy is Up, Sad is Down
Published
Bis Publishing, November 2020
ISBN
9789063695934
Format
Hardcover, 304 pages
Dimensions
15cm × 16cm

Happy is Up, Sad is Down 65 Metaphors for Design by

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Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to use space and   physical attributes to convey abstract concepts like time and importance,   emotions and social relations, political ideas and ethical values. This book   is meant to inspire designers and everyone curious about how the mind works.

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