Cover art for How to Create Better Ideas
Published
Bis Publishing, October 2020
ISBN
9789063695866
Format
Softcover, 128 pages
Dimensions
21cm × 14.8cm

How to Create Better Ideas Connecting the Left and Right Brain in the Design Process

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How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like   to learn and understand design more in-depth. For anyone who wants to know   the answers to these questions: what is design, what is creativity, what   mentality and conditions are needed to guarantee a productive design process.   For design educators and students, and for those working with designers as a   client or commissioner. But definitely also for design professionals that   want to boost their ability to create visual ideas.

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