Cover art for No-Flash Fashion
Published
Rm Verlag, November 2023
ISBN
9788419233592
Format
Hardcover, 136 pages
Dimensions
31cm × 23cm

No-Flash Fashion

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Fashion photography occupies an unknown place, although of great importance, in Antoni Miralda's career. This book allows us to understand how influential his work was at that time. After settling in Paris, the artist began to collaborate regularly with ELLE magazine between 1964 and 1971, working on contemporary seasonal collections linked to the art world.

Among the many reports carried out by Miralda for ELLE magazine there is one that stands out for the notoriety of the model who stars in it, the iconic Twiggy. Most images at the time showed models in studios, while Miralda took these models out into the street, into an uncodified and unpredictable space, requiring from the photographer and the team a decision-making process that was never entirely aprioristic. Faced with the Grand Paris of Haussmann or the Paris of museums and imposing cathedrals, Miralda prefers the blind points of historicist urbanism; popular, uncliched places with a great human density. No-Flash Fashion, with its contemporary design and its references to fashion magazines and archives, presents for the first time a detailed view of the undiscovered work of one of the most versatile and iconic artists of the twentieth century. SELLING POINTS: . Artist and restaurateur Antoni Miralda presents for the first time his 1960s fashion photography from Paris and London in a striking volume. . The boom of the 1960s was a key moment for fashion photography. . Antoni Miralda, known in the US for his experimental restaurant "El Internacional", frequented by the likes of Andy Warhol, Jean Michel Basquiat, David Byrne, Bianca Jagger, Lorne Michaels, Robert DeNiro, Umberto Eco and Michael Douglas, surprises us with his advanced photographic work, with references to Land Art and the Dusseldorf School of Photography. . The era of the dominance of "Vogue", came to an end with the appearance of "Elle", directed by Helene Lazareff, a brilliant journalist, and Peter Knapp as artistic director. It was at this time that Antoni Miralda photographed the beginning of the supermodels and the arrival of the sensational and radically different Twiggy. 100 images

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