Cover art for What Matters?
Published
Monash University Publishing, August 2018
ISBN
9781925523805
Format
Softcover, 240 pages

What Matters? Talking Value in Australian Culture

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Too

often, cultural leaders and policy makers want to chase the perfect metric for

activities whose real worth lies in our own personal experience. The major

problem facing Australian culture today is demonstrating its value - to

governments, the business sector, and the public in general.

When did

culture become a number? When did the books, paintings, poems, plays, songs,

films, games, art installations, clothes, and the objects that fill our daily

lives become a matter of statistical measurement? When did experience become

data?

This

book intervenes in an important debate about the public value of culture that

has become stranded between the hard heads (where the arts are just another

industry) and the soft hearts (for whom they are too precious to bear

dispassionate analysis).

It

argues that our concept of value has been distorted and dismembered by

political forces and methodological confusions, and this has a dire effect on

the way we assess culture. Proceeding

via concrete examples, it explores the major tensions in contemporary

evaluation strategies, and puts forward practical solutions to the current

metric madness.

The

time is ripe to find a better way to value our culture - by finding a better

way to talk about it.

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