Cover art for The Great Greenwashing
Published
Black Inc, May 2023
ISBN
9781922779038
Format
Softcover, 288 pages
Dimensions
23.3cm × 15.1cm × 2cm

The Great Greenwashing How Brands, Governments and Influencers are lying to you by

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Saving the planet is big business.

Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating-it's also becoming harder to discern.

But how is someone at the supermarket supposed to decipher all this?

In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the BS from the truth, and make a positive impact.

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