Cover art for Mascot
Published
Thames & Hudson, January 2023
ISBN
9781915392046
Format
Softcover, 176 pages
Dimensions
24.5cm × 18.5cm

Mascot Mascots in Contemporary Graphic Design by

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The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever.

Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something - injecting meaning and playfulness into a brand and creating a lasting impression.

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