Cover art for Do Design
Published
Do Book Co., May 2016
ISBN
9781907974281
Format
Softcover, 112 pages
Dimensions
17.9cm × 11.2cm

Do Design Why Beauty is Key to Everything

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So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why.

With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

Improve your creative process

Raise the quality and craft of your work

Consider the experience as much as the product

Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love - for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

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