In this book, Freeman looks at what makes a photograph great and explores the ways that top photographers achieve this goal time and time again. The first section explains how the digital revolution has democratised the photographic arts, while the second section looks at the intention behind a photo.
This is followed by an analysis of style from classical harmonies to minimalist looks. Finally, he looks at how this will affect your photographic process: there's advice on avoiding cliche, creating a picture story, and shooting with post-production in mind.