Cover art for Innovating with Impact
Published
Profile Books, May 2023
ISBN
9781800810174
Format
Hardcover, 240 pages
Dimensions
19.6cm × 12.8cm × 2.2cm

Innovating with Impact Economist Edge: books that give you the edge by &

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'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google

It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.

In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.

This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.

The Economist Edge series: books that give you the edge, also available, Branding That Means Business.

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