Cover art for 100 Ways to Create a Great Ad
Published
Laurence King, August 2014
ISBN
9781780671680
Format
Softcover, 208 pages
Dimensions
25.6cm × 21.5cm

100 Ways to Create a Great Ad by

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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.

The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

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