PublishedHarvard Business Review Press, December 2023 |
ISBN9781647825843 |
FormatSoftcover, 176 pages |
Dimensions21cm × 14cm |
The next generation of AI is here - use it to lead your business forward.
If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organisation.
This book will inspire you to:
Create a new AI strategy
Learn to work with intelligent robots
Get more from your marketing AI
Be ready for ethical and regulatory challenges
Understand how generative AI is game changing
Stop tinkering with AI and go all in
This collection of articles includes 'Competing in the Age of AI', by Marco Iansiti and Karim R. Lakhani; 'How to Win with Machine Learning', by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; 'Developing a Digital Mindset', by Tsedal Neeley and Paul Leonardi; 'Learning to Work with Intelligent Machines', by Matt Beane; 'Getting AI to Scale', by Tim Fountaine, Brian McCarthy, and Tamim Saleh; 'Why You Aren't Getting More from Your Marketing AI', by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; 'The Pitfalls of Pricing Algorithms', by Marco Bertini and Oded Koenigsberg; 'A Smarter Strategy for Using Robots', by Ben Armstrong and Julie Shah; 'Why You Need an AI Ethics Committee', by Reid Blackman; 'Robots Need Us More Than We Need Them', by H. James Wilson and Paul R. Daugherty; 'Stop Tinkering with AI', by Thomas H. Davenport and Nitin Mittal; and 'ChatGPT Is a Tipping Point for AI', by Ethan Mollick.
