PublishedAssouline, March 2020 |
ISBN9781614289005 |
FormatHardcover, 303 pages |
Dimensions33cm × 25cm |
Taste, Craft and Wit commemorates the acclaimed New York City based creative agency, And Partners' 20th year in business and looks at the strategic and competitive advantages that good design affords brands. And Partners has proactively reinvented itself - sometimes out of necessity, oftentimes to remain ahead of the industry.
Since 1999 they have created work that intelligently engages audiences and solves business problems, while answering unmet needs and desires. They create work that resonates, and has proven to withstand the test of time. Rather than bore readers with case studies or deep dives into projects with esoteric narratives, they've sifted through thousands of projects - without regard to client, product, chronology or medium - and simply organised them by colour. The only thread connecting the work is their exemplary (we think) level of taste, craft and wit - the essence of what makes And Partners... And Partners. AUTHORS: And Partners is a New York City-based strategic design firm. They work with leaders in a variety of industries to build businesses, create and differentiate brands, and command a premium in the marketplace. Since 1999, the firm has developed a methodology that integrates strategy, design, innovation and technology to help their clients intelligently evolve, grow and succeed in an ever-changing world. David combines creative thinking with pragmatic business acumen to help clients understand and capitalise on trends in the marketplace. Under his leadership, And Partners has become an internationally recognised branding consultancy that blends traditional design discipline with innovative technology and interactive design. David works with brands across various industries in the premium consumer and professional service space. His work has been recognised with prestigious communications awards such as a One Show Gold Pencil at the One Club and a Yellow Pencil from the British Design and Art Direction Awards, as well as numerous awards from PRINT, HOW, Communication Arts, Type Directors Club and Graphics. He is a graduate of Washington University in St. Louis, with degrees in Communication Design and Business, and founded And Partners at age 23.
