PublishedGingko Press, June 2015 |
ISBN9781584235903 |
FormatHardcover, 240 pages |
Dimensions29.2cm × 21.9cm |
Features information and analysis of brand strategies used to catch the eye of hungry consumers and entice them into trying a new delicacy, after all, even the tastiest product in the world still needs to be noticed, picked up, and tried.