PublishedBloomsbury, October 2019 |
ISBN9781472978219 |
FormatSoftcover, 224 pages |
Dimensions23.4cm × 15.6cm |
Digital influencing is one of the most exciting and disruptive new media industries. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people.
As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she analyses its problems and forecasts its future. Drawing upon first-hand interviews with world-renowned influencers, this book provides an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform.
