Dogs now dominate the $55-billion-a-year pet business in the US. Dog products, dog services, dog admiration - okay, let's call it dog worship - has become totally over the top, with doggie treadmills, dog swimming pools, caffeine-free doggie coffee, doggie massage, hair coloring, and yes, doggie tattoos.
With hilarious full-color photos throughout, Rabid holds a humorous mirror up to our dog-centered society, helping us laugh at our own behavior and at the even-more-insane antics of all those other dog people.