Cover art for Essentials of Entrepreneurship and Small Business Management Global Edition Scarborough Essentials of Entrepreneurship
Published
Pearson Education, December 2018
ISBN
9781292266022
Format
Softcover, 832 pages
Dimensions
27cm × 22cm × 3cm

Essentials of Entrepreneurship and Small Business Management Global Edition Scarborough Essentials of Entrepreneurship by

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For courses in small business management, entrepreneurship, and new venture creation and/or management.

The foundation to building a successful business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.

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