PublishedMcgraw-Hill Book Co, October 2022 |
ISBN9781264278862 |
FormatHardcover, 272 pages |
Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace
Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace-or risk quickly becoming irrelevant. They need to rethink their entire sales approach-and Digital Selling Handbook shows them how to do it.
This comprehensive guide builds readers' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to:
Create a magnetic personal brand that attracts prospective customers
Engage customers earlier in the buying process
Develop an evergreen lead machine using strategies of world-class organizations
Write articles, emails, and social media posts that trigger customer action
Find and create new opportunities through outbound prospecting
Turn customer conversations into sales opportunities and revenue
Finding and attracting new business will always be one of the most vital aspects of business success. In today's transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
