Cover art for The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company
Published
Mcgraw Hill Education, January 2016
ISBN
9781259585401
Format
Hardcover, 352 pages
Dimensions
23.6cm × 16.5cm × 3.3cm

The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company by

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

The ultimate e-commerce success story-a powerful new growth model for small business start-ups and grassroots entrepreneurs

One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese-not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.

Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.

Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs.

Related books