Cover art for Design Thinking For Dummies
Published
For Dummies, November 2020
ISBN
9781119593928
Format
Softcover, 304 pages
Dimensions
23.1cm × 18.5cm × 2cm

Design Thinking For Dummies

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Innovate your business by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

Adopting a design thinking mindset

Building creative environments

Facilitating design thinking workshops

Working through the design thinking cycle

Implementing your solutions

And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

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