PublishedWiley, April 2018 |
ISBN9781119482451 |
FormatHardcover, 288 pages |
Dimensions22.2cm × 14.4cm × 2.5cm |
Use inbound principles to build and strengthen your company's future
We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan.
Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future.
Discover the foundation of inbound principles
Learn how to put ideas into practice today
Read about organizations that successfully apply the principles of Inbound
Keep your business on course to succeed amidst buyer changes
Stay ahead of the curve and learn how to use Inbound principles to ensure you're always ahead of the curve.
