PublishedFor Dummies Us, July 2013 |
ISBN9781118547618 |
FormatSoftcover, 384 pages |
Dimensions23.2cm × 18.8cm × 2cm |
Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.