Cover art for The Perfect Meal - the Multisensory Science of Food and Dining
Published
Wiley-Blackwell Uk, October 2014
ISBN
9781118490822
Format
Softcover, 424 pages
Dimensions
24.5cm × 17.2cm × 1.8cm

The Perfect Meal - the Multisensory Science of Food and Dining by &

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The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience.

Examples are:

the colour of the plate (visual)

the shape of the glass (visual/tactile)

the names used to describe the dishes (cognitive)

the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

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