This book is for all people in business, although it is particularly targeted at those businesses starting out and/or businesses that are floundering. The book does not assume that you have a business education, rather it draws on the one percenters from the world's best business courses, authors and authorities and presents them in a straightforward, easy-to-understand way.
Most of these business owners fall into one of two camps: they are either super enthusiastic but lack structure and certain skills; or have lost their way and are feeling completely over whelmed.
Throughout these pages, I will take you on a journey, through planning, finance, marketing and managing your risk with the aim of teaching you how to run your business better. Some of the things you read, you may know already - so treat them as a refresher. Others you will wish you had learned earlier.
