Cover art for Persuasive Business Proposals
Published
Amacom, April 2012
ISBN
9780814417850
Format
Softcover, 288 pages
Dimensions
22.9cm × 15.2cm × 1.9cm

Persuasive Business Proposals Writing to Win More Customers, Clients, and Contracts 3rd edition by

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Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals.

This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: Essential questions for qualifying opportunities Ways to "power up" cover letters and executive summaries Advice for overcoming "value paranoia" Guidelines for incorporating proof into a proposal Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

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