Cover art for The 30 Day MBA in Marketing
Published
Kogan Page, January 2016
ISBN
9780749474980
Format
Softcover, 280 pages
Dimensions
23.5cm × 15.4cm × 1.5cm

The 30 Day MBA in Marketing Your Fast Track Guide to Business Success 2nd edition by

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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making.

Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director.

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