Cover art for The Flaw of Averages
Published
Wiley, July 2009
ISBN
9780471381976
Format
Hardcover, 416 pages
Dimensions
23.2cm × 15.1cm × 3.3cm

The Flaw of Averages Why We Underestimate Risk in the Face of Uncertainty

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A must-read for anyone who makes business decisions that have a

major financial impact.

As the recent collapse on Wall Street shows, we are often

ill-equipped to deal with uncertainty and risk. Yet every day we

base our personal and business plans on uncertainties, whether they

be next month?s sales, next year?s costs, or

tomorrow?s stock price. In The Flaw of Averages, Sam

Savage known for his creative exposition of difficult

subjects describes common avoidable mistakes in assessing

risk in the face of uncertainty. Along the way, he shows why plans

based on average assumptions are wrong, on average, in areas as

diverse as healthcare, accounting, the War on Terror, and climate

change. In his chapter on Sex and the Central Limit Theorem, he

bravely grasps the literary third rail of gender differences.

Instead of statistical jargon, Savage presents complex concepts

in plain English. In addition, a tightly integrated web site

contains numerous animations and simulations to further connect the

seat of the reader?s intellect to the seat of their

pants.

The Flaw of Averages typically results when someone plugs

a single number into a spreadsheet to represent an uncertain future

quantity. Savage finishes the book with a discussion of the

emerging field of Probability Management, which cures this problem

though a new technology that can pack thousands of numbers into a

single spreadsheet cell.

Praise for The Flaw of Averages

?Statistical uncertainties are pervasive in decisions we

make every day in business, government, and our personal lives. Sam

Savage?s lively and engaging book gives any interested reader

the insight and the tools to deal effectively with those

uncertainties. I highly recommend The Flaw of

Averages.?

?William J. Perry, Former U.S. Secretary of

Defense

?Enterprise analysis under uncertainty has long been an

academic ideal. . . . In this profound and entertaining book,

Professor Savage shows how to make all this practical, practicable,

and comprehensible.?

? Harry Markowitz, Nobel Laureate in

Economics

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