The classic work about improving creativity, and thinking more productively.
THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono
In schools we are taught to meet problems head-on- what Edward de Bono calls 'vertical thinking'.
This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.
Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.
