PublishedCengage Learning, November 2018 |
ISBN9780170411752 |
FormatSoftcover, 688 pages |
Dimensions25.5cm × 21.8cm × 2cm |
Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.
You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition. Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included.
