PublishedPenguin, September 2016 |
ISBN9780143109679 |
FormatSoftcover, 272 pages |
Dimensions24.1cm × 16.5cm |
As a child, Yvon Chouinard moved with his father, a French Canadian blacksmith, to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism.
This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business. Updated throughout and featuring a new chapter about the company's leadership in environmental activism over the last decade, during which Patagonia's business also quadrupled in size, Let My People Go Surfing brings this amazing story of ethical entrepreneurship up to the present day. The new edition, printed on 100% recycled paper, also debuts a new four-color photo insert and a preface from filmmaker and activist Naomi Klein.
"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." -Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
In this 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
