Cover art for Intercultural Business Communication
Published
Pearson Education, January 2013
ISBN
9780132971270
Format
Softcover, 320 pages
Dimensions
23.1cm × 17.5cm × 2cm

Intercultural Business Communication by

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For courses in Intercultural Business Communication.

Prepare future managers to face the differences in business communication across cultures.

With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.

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