This book is about a special kind of persuasion: flipnosis. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict but which in the wrong hands can kill. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other Kevin Dutton's revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
