PublishedMcgraw-Hill Book Co, March 2006 |
ISBN9780071467858 |
FormatSoftcover, 160 pages |
Dimensions22.1cm × 21.8cm × 0.8cm |
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer
Descriptions and benefits that create appeal:
Irresistible winning zesty huggable satisfying You'll fall in love with... Your ticket to... king-size Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today Don't miss out! No risk now, no risk later! You can do it! You be the judge Send for our free catalog 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality You're worth it Don't fall for... We make life easier You're one of a select few... discriminating Your thoughtful gift
