PublishedMcgraw-Hill Book Co, October 2001 |
ISBN9780071374293 |
FormatHardcover, 240 pages |
Dimensions23.6cm × 16cm × 2.8cm |
A guide to putting McKinsey & Company concepts and skills into action, this book explains, step by step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful.
The book follows the format of "lesson headings" which focus on implementation and expand upon lessons with examples, parables and exercises. It can be used together with "The McKinsey Way" or as a stand-alone guide. Like its precursor, "The McKinsey Mind" relies heavily on stories from McKinsey alumni, but with a different focus. While the earlier book examined the experiences of former McKinseyites during their time at the firm, this volume explores how they used the skills they learned in their careers post-McKinsey. The recent outflow of McKinseyites into dot-com companies means a strong emphasis on implementing McKinsey skills in the "New Economy".
